Logo and Branding Project
Baby Shark Enterprise LTD is a courier company that mainly delivers packages ordered from major companies. To target their audience more effectively, they have decided to create a brand design for their company. Along with the design, supporting materials are also made to aid the company in creating social marketing for them.
Constraints/Pieces: With such a playful name that cannot be changed, the owner still wanted to come across as a professional company. With the logo, he wanted to incorporate the name in there while still having the courier aspect of the brand in it. This project includes designs for logo, business card, van decal and Instagram ads.
Programs: Adobe Illustrator, Adobe Photoshop
The logo contains the combination of location pin, to represent the delivery aspect of the company, and an upside down shark head, to tie in directly with the name of the brand. The “gills” or the lines on the side also give off movement in the logo.
The color chosen is a tone of blue to display trust and dependability, which are important for a courier company. Everything combined resulted in a effective brand design while still fulfilling the requirements.
