Marketing Package Design Project
Illumin Cameras is a local camera retail store offering gear from all major companies. A simple, modern look for the branding to show a professional feeling that makes sure the store is trusted.
Constraints/Pieces: Basic brand package with three print ads and social presence for the retail shop to promote their services to a young audience (18-35yrs). This project includes a magazine ad (8.5 x 11), split page ad (17 x 11), handout (6x4), digital ads (post and stories) and social presence material.
Programs: Adobe Illustrator, Adobe Photoshop
The dark grey with a slight hint of yellow orange colors were decided with having ‘light’ in mind as playing with cameras is ultimately playing with light.
The ads needed to include three different services. The campaign and ads will target the audience through showing them how getting a camera will allow them to capture the best memories in the best way possible. Highlighting moments, adventures and quality time.
