Personal Branding Project
Miles Lacoste is a local videographer that creates content for people and businesses. Alongside that, he also creates content for himself for his brand. He is passionate about storytelling related to travel and life.
Constraints/Pieces: Miles wanted to keep his existing color palette and change his logo. Logo inspired by video, travel and lifestyle. He also needed a stationery package to get him kickstarted with his new personal brand. This project includes designs for logo, envelope, letterhead, business card and a LinkedIn banner.
Programs: Adobe Illustrator, Adobe Photoshop
The logo was approached with a mindset of combining video and travel as that is what he mainly wanted it to showcase. A clapperboard with the silhouette of mountains is what we finalized with as it best represents video storytelling and travel, especially because he is based in Vancouver, BC (mountains). 
The colors dark grey and blue has been what he is using when he started and wanted to keep them because his clients were already familiar with these colors.
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