Logo, Brand, and Ad Design Project
Park Everywhere is a local outdoor brand that mainly sells rooftop tents that can be used whenever and wherever the car is parked. The company just opened and it is in need of logo, ads and basic material to get started.
Constraints/Pieces: Logo, Print ads (2 A4), Digital ads (2 stories) and presence (profile and cover photo), Business card. All of these will be used to promote their brand and main product to their outgoing, adventurous target audience (23-45 yrs) while still maintaining brand uniformity all throughout.
Programs: Adobe Illustrator, Adobe Photoshop
The overall mood of the brand is adventurous and a colour palette with earthy tones is chosen to reflect that in its branding.
The logo contains a landscape enclosed in a compass to further deliver the message of the company. It has a couple of round shapes and rounded corners to match it with the font. Circular shapes also show positive emotions like unity and friendship that directly tie in with the brand.
All in all, the main goal of the project is to create brand kit that will allow the company to head start their operations. The consistency of the brand design is maintained all throughout the material made on this project. It is also flexible enough to be put and/or repurposed on different platforms and places that can target their audience.